A little while ago we wrote a blog called ‘3 Tips to Make Your Construction Business’ Tendering More Competitive’ and offered tips on being selective, quoting a reasonable amount and asking why if you were not selected. Now OptiBuild Services are back with 3 more extra tips to ensure that you are still staying competitive.
These tips, combined with the previous 3 we offered, will help you to maximise the number of clients you win at the tendering stage and give yourself the best shot possible.
- Be Concise and Use Visuals in Your Response
Undoubtedly you will have lots of important and great information to share in your tender, but you need to remember that not everyone enjoys reading big blocks of text. If you start to get bogged down in wordy explanations, chances are you audience will switch off. Make sure that your response is clear, concise and to the point.
You can also benefit from adding visual diagrams, illustrations, graphs and charts to break up the text and add an extra element to your bid. Consider what you would like to read, how you like to be presented information and then put that into practice. A solid combination of text and visuals can set you apart from the rest.
- Address the Selection Criteria
This may seem like a no-brainer, but often many people have thought so long and hard about their response that they forget to shape it around the specific questions asked. Your tender needs to be tailored, instead of giving a generic response that simply highlights why you would be a good fit.
Although a time-saver, generic responses can weaken your bid and minimise your chances of being selected. Read the selection criteria question out loud, answer out loud and then write it down, this little trick will help you cater the response to be more specific.
- Use References and Testimonials
Having references and testimonials are essential to a strong tender response, but you need to ensure that you use the right one. Make sure that your testimonials are relevant and suitable for the specific project, with specific skills highlighted.
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